Have you noticed that SEO is an ever-changing beast? There’s no getting away from it. Once you think you know exactly what Google is looking for, an algorithm update throws a wrench in your plan.
However, there are some proven SEO strategies that will always be in practice. By implementing these tactics on your site, you improve your chances of SEO success while also future-proofing your website against Google’s inevitable changes.
There are three ways to affect change with SEO: on-page, off-page, and technical. In this post, I closely examine these SEO techniques and how to implement them.
On-Page SEO Tips for 2024
If you’re new to SEO or looking to make quick, impactful changes, focusing your efforts on on-page SEO strategies is a great place to start.
Here are some important SEO techniques to consider when creating keyword-optimized copy in 2023.
1. Target Long-tail Keywords
Long-tail keywords are longer and more specific than the usual target keywords. As a result, they usually have a lower search volume than shorter keywords, but they are valuable.
These keywords show you why users make a particular search and not just what they’re looking for.
An example of a long-tail keyword is “how to rank on Google.” This is opposed to a short-tail keyword such as “Google ranking.”
One reason to target long-tail keywords is they tend to have higher search intent. That’s because they’re more specific, so you can narrow the keywords down to those closely related to the actions you want users to take on your site.
The intent behind these variations is very different. For example, a user posing the question “how to rank on Google,” is looking for a direct answer.
However, in a search for “Google ranking,” we don’t really know the user’s intent. Maybe they are just trying to understand what it means.
How can you effectively leverage long-tail keywords in your content?
You don’t want to include a bunch of different long-tail terms in your current content; hoping it works, as this can have the exact opposite effect of what you’re aiming for.